2014/2015
Effect of management commitment to internal marketing on employee work attitude
International Journal of Hospitality Management,2015,45:14-21*,
- IFR：Top 16.28% in Hospitality, Leisure, Sport & Tourism
| Author(s) | W.M. To
E.F. Martin Jr. Billy T.W. Yu |
|---|---|
| Summary | The present study examines the effect of management commitment to internal marketing on employee work attitude through internal marketing practices. Data were collected from 201 full-time employees of four-star and above hotels in Macao SAR, China. The results of structural equation modeling showed that management commitment to internal marketing related to internal marketing practices including formal and informal internal communications, while formal internal communication facilitated informal internal communication. Moreover, management commitment to internal marketing and informal internal communication affected employee work attitude. The current study contributes to a deeper understanding of the internal service-profit chain. |
* With an impact factor among those of the top 16.28% of journals in Hospitality, Leisure, Sport & Tourism