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Introduction：
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Yue Xin is a well-known designer and is currently the Art Director of Beijing Yuanlong Yatu Culture Communication Co., Ltd. Mr. Yue himself has a wealth of teaching and design practical experience, especially for brand design and font design with outstanding achievements. The main design projects he has planned including the design of China Mobile’s logo and its corporate overall visual system design; the overall visual system design of China Southern Airlines; the logo design of the China Capital Museum and the museum’s overall visual system design, exhibition design, and guidance Visual system design; the overall visual system design of the National Library of China; the overall visual system design of China Post Express EMS and other large-scale design projects. Mr. Yue's personal design works have also won the German Red Dot Award for many times.
This seminar will be discussed the development of design concepts, with many aspects. Based on the different objects and needs, there will be reflections on specific needs. However, the uncertainty in the design development process will inevitably have defects, but these defects may also bring another opportunity to the design.
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