電子商務學士學位課程

Awarding body/institution 頒授機構 Macao Polytechnic Institute
Responsible school 負責學校 School of Business
Endorsement  in the Official Gazette 政府公報批示 42/2010
Name of final award / programme Title 學位及課程名稱
Bachelor of E-Commerce 
Duration of study 學習年期 4 years
MPI programme code 理工課程編號 4LEDI
FHEQ level of award FHEQ學歷水準 Level 6
Programme Accredited by  專業認可機構
ICECC (USA)

Academic units which will also be involved in teaching part of the programme
參與教學的理工其他學術單位

School of Languages and Translation, MPI Bell Centre of English

Institution(s) other than MPI that will provide some teaching to the programme
參與教學的外界機構

n/a

Programme outline 課程簡介
The E‐Commerce degree programme consists of 4 year full‐time study, totalling 144 hours of contact (credits). Each year has two semesters, and each semester has six 3‐credit courses to deliver in the first three years. In the fourth year each semester has four 3‐credit courses and a 6‐credit graduation report for both semesters . The first two years of study are primarily intended to provide students with knowledge of generic skills (herein known as general or broad‐based knowledge) and core business knowledge to all business students, including E‐Commerce students. The third year of study is to provide mainly knowledge of E‐Commerce related concepts and skills, and the fourth year consists of E‐Commerce related courses and a capstone project that integrates knowledge and skills learnt.
  • Year 1 Objective:
    To build up a solid foundation by learning social and business knowledge expected to be possessed by business professionals in general.
  • Year 2 Objective:
    To gain understanding of the "how" businesses operate and E‐Commerce related basic skills and concepts are also gradually introduced.
  • Year 3 Objective:
    To extend the skill sets that senior E‐Commerce professionals must possess to function effectively within digitised business environment.
  • Year 4 Objective:
    To provide knowledge that could pave the way for students to advance to senior level E‐Commerce professional.
Programme objectives 課程目標
This programme is designed to prepare students for a career in E‐Commerce or related field, and become effective E‐Commerce professionals within dual disciplinary environments. The objective of this programme is to provide a well balanced foundation of knowledge in both Business and IT disciplines as well as develop the skill sets specific to contemporary E‐Commerce Professionals.
What will you be expected to achieve? 期望達到的成效
Upon completion of the Programme, students should be able to:
  1. Demonstrate an understanding of the business processes and operations and the skillful realization of information technologies required to practice electronic commerce;
  2. Apply knowledge in business, mathematics, programming, computing, web development, and database to address complex problems in the context of electronic commerce;
  3. Analyze critically the effect of web technology use on organizational performance and develop electronic commerce strategies that fit organizational objectives;
  4. Select and apply tools and technologies to effectively implement electronic commerce systems in business intelligence, enterprise resources planning, supply chain management, and customer relationship management;
  5. Develop relationships, motivate others, manage conflicts, lead changes, and work across differences in multi-disciplinary electronic commerce projects;
  6. Communicate and work effectively using written and spoken word, non-verbal language, and electronic tools with fellow professionals and different stakeholders in the electronic commerce industry;
  7. Demonstrate a global electronic commerce perspective as evidenced by an understanding of foreign languages and the role of Macau as an interface between the East and the West;
  8. Cope with and manage contemporary advancement related to electronic commerce development and demonstrate lifelong learning attitudes and abilities;
  9. Conduct research and devise innovative electronic commerce models to exploit business opportunities; and
  10. Reflect on professional responsibilities and keep up with the latest electronic commerce issues on legal, environmental, ethical, and societal considerations to benefit society comprehensively.
Academic content 學術內容
A1
Explain E‐commerce technologies, standards and processes which are required to implement and deploy commercial applications.
A2
Match and apply e‐commerce business models to organisational problems’ resolution and for exploiting opportunities.
A3
Recognise and understand the impacts and implications of E‐commerce use on organisational performance and strategy.
Disciplinary skills‐ able to 學科技能
B1
Conduct a system analysis and design of e‐commerce applications that includes
but not limited, to system requirements analysis, feasibility and risk analysis, system architecture, and security designs.
B2
Perform all the necessary IT and web technologies including programming and system integration using state of the art Integrated Development Environments tools to construct and manage the necessary Web sites.
B3
Conduct a comprehensive project management for E‐commerce projects. This will include develop a business plan for E‐commerce start up companies, define and plan its implementation, executing, and delivering the project.
Attributes 特質
C1
To learn continuously within academia and beyond and to employ relevant information and knowledge in understanding different contexts.
C2
Manage their needs to develop competency to enhance their skills sets and To acquire research skills and values which can provide different approaches to problem solving and decision making in a business context.
C3
Develop knowledge and analytical skills that are transferable to employment including negotiation and communication skills.
How will you learn? 如何學習
Depending on the purpose of each course’s intended learning outcomes, the teaching methodology employed varies. They can be classified into a mix of the following teaching activities:
• Lecture
• Tutorial
• Assignment
• Group project
• In‐class Q&A discussion and quiz
• Laboratory exercise and coaching
 
One‐way communication which mainly employs lectures, tutorials and illustrations is considered to be effective for theories, concepts, and new knowledge related courses. Two‐way or interactive communication is used in tutorial discussions. In‐class exercise, Q&A discussion and quiz, laboratory exercise and coaching are used to build up logical thought and then analytical work. These teaching methods are and will be used throughout the programme structure as the instructors see fit in delivering expected outcomes of the corresponding programme.
How will you be assessed? 如何評核
To ensure effective learning of course materials, students of the E‐Commerce programme are assessed, in general, on an ongoing basis as they are learning, and will be examined comprehensively at the end of each course. Basically, the assessing methodology includes term tests (written or laboratorial), assignments and projects, and final examination (written or laboratorial), depending on individual course requirements. Assessments are designed in accordance with the programme goals to achieve certain desirable outcomes as a result of training under the programme. This includes course knowledge, logical thinking and analysis ability, ethics and social obligation, business and IT knowledge, team building knowledge and skills, language and communication skills, contemporary E‐Commerce knowledge and application skills expected to be possessed by the E‐Commerce profession.
How is the programme structured? 課程架構
Course Title
科目名稱
Course Code
科目編號
Credits
學分
Course Selection Status
修課類別
Semester
學期

1st Year of Study 第一學年

 
Principles of Accounting I ACCT1100 3 Compulsory    
Principles of Accounting II ACCT1110 3 Compulsory    
Introduction to Business BUSS1100 3 Compulsory    
Principles of Management BUSS1110 3 Compulsory    
Business Software Applications COMP1100 3 Compulsory    
Business Computing With Internet Applications (EC)
COMP1120 3 Compulsory    
Microeconomics ECON1100 3 Compulsory    
Macroeconomics ECON1110 3 Compulsory    
English I ENGL1101 3 Compulsory    
English II ENGL1102 3 Compulsory    
Putonghua I * MAND1101 3 Elective    
Putonghua II * MAND1102 3 Elective    
French I * FREN1101 3 Elective    
French II *
FREN1102 3 Elective    
Japanese I * JAPN1101 3 Elective    
Japanese II * JAPN1102 3 Elective    
Portuguese I * PORT1101 3 Elective    
Portuguese II * PORT1102 3 Elective    

2nd Year of Study 第二學年

 
Introduction to programming COMP2120 3 Compulsory    
Introduction to Information
Technology and
E-Commerce
COMP2130 3 Compulsory    
Web Application Development COMP2140 3 Compulsory    
English III ENGL2101 3 Compulsory    
English IV ENGL2102 3 Compulsory    
Business Finance FINA2120 3 Compulsory    
Business Law LLAW2120 3 Compulsory    
Business Mathematics MATH2100 3 Compulsory    
Business Statistics MATH2110 3 Compulsory    
Principles of Marketing MRKT2100 3 Compulsory    
Complete 2 subjects from the following electives:
Environmental Management System BUSS0131 3 Elective    
Communication COMM0110 3 Elective    
Macao History and Culture HIST0110 3 Elective    
Macao Basic Law LLAW0120 3 Elective    
Introduction to International Relations MGOV0110 3 Elective    
Introduction to Public
Administration
PADM0120 3 Elective    
Introduction to Philosophy PHIL0110 3 Elective    
Introduction to Psychology PSYC0110 3 Elective    
Interpersonal Skills SOCI0110 3 Elective    
Introduction to Sociology SOCI1130 3 Elective    

3rd Year of Study 第三學年

 
Business Ethics BUSS1120 3 Compulsory    
System Analysis and Design COMP3120 3 Compulsory    
E‐Commerce Infrastructure COMP3130 3 Compulsory    
Database Management
COMP3140 3 Compulsory    
E‐Commerce Website Construction and Management
COMP3150 3 Compulsory    
E‐Business Applications ECOM3120 3 Compulsory    
Supply Chain Management ECOM3130 3 Compulsory    
Business Intelligence ECOM3140 3 Compulsory    
E‐Commerce Project Management ECOM3150 3 Compulsory    
Research Methodology in ECommerce ECOM3160 3 Compulsory    
English V ENGL3101 3 Compulsory    
English VI ENGL3102 3 Compulsory    

4th Year of Study 第四學年

 
Internet Marketing ECOM4120 3 Compulsory    
E‐Commerce Entrepreneurship ECOM4130 3 Compulsory    
Selected Topics in
E-Commerce
ECOM4140 3 Compulsory    
Electronic Finance Systems ECOM4150 3 Compulsory    
E‐Commerce Regulatory
Environment
ECOM4160 3 Compulsory    
E‐Commerce Strategy ECOM4170 3 Compulsory    
English VII ENGL4101 3 Compulsory    
English VIII ENGL4102 3 Compulsory    
Graduation Report I
MGPO4100 3 Compulsory    
Graduation Report II
MGPO4110 6 Compulsory    
What are the entry requirements? 入學條件
1. Secondary School Graduates (Form 6)
 
According to article 28 of the Higher Education Law of RAEM, article nº9, applicants of age 25 or above and with special ability conditions, need not comply with the above mentioned point 1.
Upon successful completion of the entrance examination, the applicant will be eligible to further his/her studies in a higher diploma programme offered by MPI. All those who complete 25 years of age before September 1st will also be eligible to participate in the entrance examination.
(Note: According to article 4 of Decree‐Law 26/2003, the participants who have completed their secondary studies out of Macao, need the recognition of MPI’s Academic Qualification Recognition Committee before they are eligible to register.)
2. Have passed the medical examination.
How do we listen and act on your feedback? 如何聽取及回應學生的回饋
(1) A student tutoring system is set up to listen and help students for students of each school year; (2) Weekly office hours are available for consultation and advice; (3) School level and programme level dialogs are/and will be held each semester. Information and opinions from these sources will be channelled back to the School Director and/or Coordinator for meetings to discuss possible solutions and improvements.
Academic support 教學支援
Other than soliciting student feedback as described above, tutoring and office hours are also used to coach for their academic difficulties. In addition, there are many other student supports: English writing clinics on a weekly basis; Scholarship opportunities; coaching and training for competition at school and national levels; new student orientation meeting with handbook and handouts; elearning platform for communication between teachers and students online; access to e‐journal and periodical subscriptions; Wi‐Fi campus and computer labs, etc.
Programme-specific rules and facts 課程特定的規則及事項
N/A
Support for disabled students 殘疾學生支援
Macao Polytechnic Institute has in place an institution wide policy to ensure that all student needs are taken care of and a supportive and accessible learning environment is maintained. When cases of special needs are notified or identified, special arrangements are made on a case by case basis with the joint effort of the programme and several student support services of the Institute, such as the Registry, the Student Affairs Office, the Computer Services Centre, etc. to provide the necessary support.
Links with employers, internship opportunities and transferable skills 與僱主的關係、實習機會及可轉移技能
Each semester, the school of business has arranged various types of extra‐curricular activities to invite professional bodies, professionals and senior level business executives to share their experience to attending students. At the end of each school year, the school has hosted meeting with its industrial advisory board to discuss and solicit needs of the businesses, and training opportunities.