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Headline:The 2017 Cultural & Creative Salon (II):The Natural Brand Management
Details:
Objective: The Cultural & Creative Salon seeks to promote local enterprise and culture by providing a supportive atmosphere in which experiences can be shared and ideas developed.
Event Date: 29th March 2017       Time: 15:00
Target Audience: The salon is open to all, but will be of particular interest to students hoping to work in the cultural & creative industry and related fields, to those already pursuing a career in this field, as well as experts and scholars in various cultural and creative industries. (free admission)
Organizer: Cultural and Creative Industry Teaching and Research Centre,
Macao Polytechnic Institute
Speaker: Ms. Wang Wen-Hsin, Former General Manager of Taiwan Area, MUJI, Former Managing Director, China, MUJI
Speaker’s Introduction Ms. Wang Wen-Hsin's area of expertise is in rational analysis of the market whilst developing an emotional understanding of customers, thereby enabling the brand to be naturally integrated into the hearts of consumers.  During her time in charge of the China and Taiwan market, Ms. Wang Wen-Hsin successfully established MUJI's brand image and grew the company's market share.
Language: Mandarin
Venue: Lecture Theatre 1, 1/F Wui Chi Building, Macao Polytechnic Institute
Enquiry: Miss Chan    Tel: 8599 5006

 

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Event Date:2017-03-29
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