Macao Polytechnic Institute – Knowledge, Expertise, Global Vision!

External Examiners

Prof. Cathy H. C. Hsu

Prof. Carlos Ascenso André

Programme examined: Marketing (Bachelor's degree)

Professor Cathy Hsu is the Chair Professor of Hospitality and Tourism Marketing in the School of Hotel and Tourism Management at The Hong Kong Polytechnic University (PolyU). Previously, Professor Hsu was a professor at Kansas State University. Prior to that, she was on faculty at Iowa State University for 12 years.

Professor Hsu’s most recent co-authored book, Tourism: The Business of Hospitality and Travel (6th ed.), was published by Prentice Hall in 2017. She is the lead author of the book Tourism Marketing: An Asia-Pacific Perspective, published in 2008 by John Wiley & Sons Australia. She also authored two Chinese textbooks on tourism marketing, one published in 2009 by Renmin University Press, Beijing and one published in 2011 by Yang-Chih Book Co. Ltd., Taiwan.

Professor Hsu’s research foci have been tourist behaviors, resident sentiment, and hospitality marketing and branding.  She has obtained numerous extramural and intramural grants and has over 300 refereed publications. She has served as a consultant to various hospitality organisations, such as the Garden Hotel in Guangzhou, City of Dreams in Macao, Hong Kong Tourism Board, World Tourism Organisation, and Kansas Travel and Tourism Development Division. She has provided training to numerous hotel and tourism organisations over the years on service quality, branding, and marketing.

Professor Hsu serves on 14 journal editorial boards.  She received the John Wiley & Sons Lifetime Research Achievement Award in 2009 and International Society of Travel and Tourism Educators Martin Oppermann Memorial Award for Lifetime Contribution to Tourism Education in 2011.