Headline:

Cultural & Creative Course 2019 : Community Cultural and Creative Practice Strategy Course I & II

Content:

Old Neighborhood's New Expressions~ Time-honored shop Remodeling Techniques and Sharing

1. The significance and challenge of the time-honored shop transformation
2. Humanistic brand mentality and tactics
3. Taiwanese food’s time-honored shop transformation case sharing
4. The key content and process of the time-honored shop transformation
5. How to use the design to tell stories and improve performance for the time-honored shop
6. Tips and precautions for designers
7. Discussion on common problems in time-honored shop renovation

Event Date:

22/3/2019 (Friday)  &  26/4/2019 (Friday)  Time: 14:30-17:30
Total：6 hours

Target Audience:

Mainly:

1. Designers who are interested in the transformation of time-honored shops;
2. People who are engaged in cultural industry-related work or who are interested in the cultural and creative industries;
3. A valid Macao resident ID card / Macau college's student is required.

Organizer:

Cultural and Creative Industries Teaching and Research Centre, Macao Polytechnic Institute

Guest speaker：

Ms. Chang Ting-Ting, Lillian
Managing Director & Strategic Branding Consultant of SOHO Creative Management Consultants Inc.
Managing Director & Strategic Branding Consultant of Chengdu SOHO Cultural Communication Ltd.

Ms. Lillian Chang, who earned a Master of Business Administration from The George Washington University, is an ardent fan of Traditional Chinese Literature and is familiar with media communication. From advocating the new working idea---“SOHO” to supporting Innovation and Entrepreneurship, she had coached around 400 microenterprises, traditional industries and cultural and creative brands both in Taiwan and Mainland China within the past 20years. Summing up the experience of coaching, she has written a book called“The Experience and Attainments of Humanistic Brands”also named as “RenWenPinPaiXinFa”, which was published by Taiwan Locus Publishing in April, 2013.

language：

Mandarin

Venues:

22/3/2019  Lecture Theatre 3 , 1/F Wui Chi Building, Macao Polytechnic Institute
26/4/2019  Lecture Theatre 2 , 1/F Wui Chi Building, Macao Polytechnic Institute

Enquiry:

Ms. Chan   Tel:8599 5006